INTRODUCTION TO V.M

WHAT  IS  VISUAL  MERCHANDISING .

The use and manipulation of attractive sales displays and retail floor  plans to engage customers and boost sales activity. In visual merchandising, the products being sold are typically displayed in such as way as to attract consumers from the intended market by drawing attention to the product's best features and benefits.

WHAT MAKES A GOOD WINDOW DISPLAY.

1.  Plane a month before.

2.  Begin with Your Target Customer In Mind,

Know your target customer inside and out, this  will help you when it comes creating effective merchandising displays. Be able to know their age, income, and education level, but also dig a little deeper into their psychographics and behaviors. In other words, targeting not just individual customers, but their lifestyles. 

For example, popular retail brand Abercrombie & Fitch is seen as having done both an effective and controversial job targeting its stores and layout to its target demographic of 18-24 year old "All-American," "cool kids.

3.  Find some inspiration .

Scout the internet there are a number of invaluable resources available in the form of blogs, boards, and more. Or just take a look around you there is so much you can learn. 

  4.  Show  don’t tell. 

Before people purchase something they typically want an idea of what it will look and feel like. To accommodate this need you can set up your merchandise display in a way people identify with and could envision in their own home or on themselves.

 5.  Have fun.  

Yes it gets crazy and a little tiring most times but don't forget to have fun in the midst of it all.